D.R.I.F.F. is a concept that is applied to the creation of all in life. To understand the concept, consider the device you are using to read this. Do you think it took one person to create your device? No, it took a team of individuals with diverse skills - who took an idea from their minds and brought it into reality - who moved together as one in forward formation to create what you see now. We are creators and D.R.I.F.F. is a fundamental principle that we use to form, shape, and refine our reality. It’s a force that grants us power together but is fueled by the unique traits that lie within you. With this brand, we want to bring recognition to the power of the diverse traits that you hold. You are one of a kind and that is what grants you power.